Sponsorships - Avon Descent
The Avon Descent is Western Australia’s own unique sporting event that attracts competitors and spectators from throughout Australia and overseas. Competitors challenge the Avon and Swan rivers in a variety of paddle and power craft in an exciting two-day time trial over 134 gruelling kilometres.
The event was first held in 1973 with just 49 competitors, no rules, no officials, no checkpoints and very few spectators. In the years since, over 25,000 people have competed in the Avon Descent, from novices and families, to World and Olympic Champions.
Preparation, planning and management for the Avon Descent is undertaken throughout the year by members of Northam’s Avon Descent Association. The race itself is supported by over 2000 Western Australian volunteers. Communities and community groups benefit directly and indirectly from the Avon Descent and it is estimated that more than $5M was injected into the local economy in 2001 as a result of the event and the additional visitors attracted to the regions. The event has all of the ingredients of a highly visual, interactive and spectacular event.
In 2010 51 power boats entered, 3 finished. A total of 553 canoes entered, but only 250 finished in what were the worst conditions for an Avon descent, in its 38 year history.
KolorKode sponsored a team for this year's gruelling event. All of our team made it through to day two, managing to reach the final checkpoint in time late Saturday afternoon; a great effort, considering 400 never made it to the final checkpoint on time (being forced to drop out!).
Sunday was a gruelling day; a day spent carrying the canoe over the rocks as there was no water! Unfortunately 4 of the team were unable to make the final checkpoint by the allocated time. The 5th team member successfully finished the race.
Thanks and congratulations to the team for putting in such a great effort over the weekend. We are all looking forward to supporting you in 2011!